http://knowledge.wharton.upenn.edu is the online research and analysis area on numerous topics including Innovation and Entrepreneurship. As part of the Ben Franklin Forum on Innovation, speakers from Intel, Microsoft, Boston Consulting, and Wharton discussed various topics on Business Innovation. Tom Kelley , founder of Ideo provided this quote with regard to how companies use innovation to build value. "No matter where you currently are, you can always get better at innovation. That is why we shy away from the word Creativity' because business people tend to believe that it is a personal trait; you either have it or you don't. But with innovation, that is something that you can work on, something you can acquire."